Thursday, 29 November 2012

"Origin Green" - certifying the sustainability of Irish primary products

Rural News recently ran this article about a quality assurance scheme initiated by Bord Bai (the Irish Food Board). Called "Origin Green", the scheme guarantees the sustainability of certified foods to consumers. As the article explains, Beef and Lamb New Zealand Chair Mike Petersen thinks that there is scope for New Zealand to do something similar.

The Irish scheme is very similar to an idea developed within New Zealand by the Agricultural Emissions Dialogue and a version of it is already being developed by one of the members, Mike Barton, through his Taupo Beef programme. Mike discusses Taupo Beef in our short film.

More information on Origin Green is available here.

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