Post written by R. Cretney
Mike Barton from AgDialogue has just been featured on New Zealand's Country Calendar show. The show aired on the 30th of March and can be seen from the TVNZ Ondemand website.
Mike and Sharon Barton's branded beef products have been launched in response to the Waikato District Council placing a cap on the amount of nitrogen able to be released into Lake Taupo. As a result the Bartons cannot increase their production as they would have previously - this led them to look for other ways to raise a similar income from fewer animals, and so Taupo Beef was born. By creating their own brand the Bartons have assured customers that the beef they are eating is from a local farm that isn't damaging the lake.
As this branding adds value to the product, the meat sold by Taupo Beef goes for a premium. The Barton's creativity has allowed them to maintain the profitability of their farm while keeping it within environmental limits. This is an exciting area for New Zealand agriculture with many opportunities both nationally and abroad.
To see the full story watch the Country Calendar show here.