Post written by R. Cretney
Mike
Barton from AgDialogue has just been featured on New Zealand's
Country Calendar show. The show aired on the 30th of March and can be
seen from the TVNZ Ondemand website.
Mike and
Sharon Barton's branded beef products have been launched in response to the
Waikato District Council placing a cap on the amount of nitrogen able to be
released into Lake Taupo. As a result the Bartons cannot increase their
production as they would have previously - this led them to look for other ways
to raise a similar income from fewer animals, and so Taupo Beef was born. By
creating their own brand the Bartons have assured customers that the beef they
are eating is from a local farm that isn't damaging the lake.
As this
branding adds value to the product, the meat sold by Taupo Beef goes for a
premium. The Barton's creativity has allowed them to maintain the profitability
of their farm while keeping it within environmental limits. This is an exciting
area for New Zealand agriculture with many opportunities both nationally and
abroad.
To see
the full story watch the Country Calendar show here.
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